Your brand is more than a logo. It’s the story you tell, the impression you leave, and the reason people choose you over the competition. This checklist takes you through the most important brand elements for recruitment businesses, so you can spot the gaps and strengthen your presence.

With this checklist, you’ll be able to:

• Define (or refine) your brand foundations

• Audit your visual identity for consistency and impact

• Check your brand voice and messaging against best practice

• Identify quick wins to boost credibility and trust

It’s practical, quick to use and perfect whether you’re building your brand from scratch or giving it a refresh.